When someone says the words “online bingo” to you, do you see lots of little grey-haired old ladies hunched over their laptops, mouse in one hand and a cup of tea in the other, passing a leisurely afternoon or evening? If your answer is in the affirmative, then you have got it very wrong. You’re just transferring the age-old bingo stereotype from the halls to the computer. While exact demographic figures are difficult to come by, surveys have been conducted that give some idea about the constitution of the market. Figures do, of course, vary from country to country, but the trends are the same.
Gender
Globally, the online bingo-playing community gender split is roughly 80 per cent women and 20 per cent men, although in the United Kingdom, the figures are 70 per cent and 30 percent. The reason for the higher global figures is that in developing countries, bingo is still largely thought of as a woman’s game. It has been said that women prefer the atmosphere generated by the bingo websites. They find them friendlier than poker sites, and bingo sites have certainly gone out of their way to have friendly bingo callers and make women feel wanted and welcome. Other research suggests that women are more likely than men to take part in marathon sessions.
Age
The biggest grouping of players falls into the 35 to 50 age range, at just over 25 per cent, and it has been said that the average age of a player is 47. Presumably, the little grey-haired old ladies are not aware of the new online opportunities, or don’t possess the means to join in, but whatever the reason, they are not the face of online bingo. In fact, those aged over 65 represent just under 3 per cent of global players. Those aged between 50 and 65 account for around 12 per cent. In the United Kingdom, the biggest and fastest growing demographic grouping is for women, aged between 18 and 25, representing a third of the total market, while on a global scale, the figure for that age group is just under 14 per cent. Players between the ages of 25 and 35 account for just under 16 per cent.
Race
Online bingo is popular in countries all over the world, covering all races. The biggest markets, in terms of money, are in Japan and the United States. The United Kingdom has the highest online profile, although it isn’t the biggest audience, totalling approximately three million people.
Frequency
Recent research shows that out of the one hundred million online bingo players (that’s 85 per cent of all bingo players), half of them play every day.
Reasons for playing
People who have a little flutter obviously like to see a return on their investment, but as many of the bingo games are played for low stakes, winning a prize is not seen by everyone as the most important reason to go online. A huge number of people play bingo online because of the social aspect. All bingo sites are different, but the rise of online bingo has led to the development of social networking, forums and chat rooms etc. These are very busy with people who are actually very sociable and like to make online friends. This is possibly not surprising when you think of the fact that many players are at home with children or other commitments. Of course, there is always the chance for a little online flirting and romance, an opportunity taken up by many of those who play, particularly the men, who are in the minority.
Online bingo is a flourishing sector of the internet, providing the thrills and spills of gambling, in an exciting, friendly environment, from the comfort of a person’s home, with the added bonus of being able to meet and chat to people of a like mind. As such, there can be no doubt that it will continue to thrive and prosper.
This article is brought to you by PIck Me Up Bingo.
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| Image courtesy of CarbonNYC, Flickr |
Gender
Globally, the online bingo-playing community gender split is roughly 80 per cent women and 20 per cent men, although in the United Kingdom, the figures are 70 per cent and 30 percent. The reason for the higher global figures is that in developing countries, bingo is still largely thought of as a woman’s game. It has been said that women prefer the atmosphere generated by the bingo websites. They find them friendlier than poker sites, and bingo sites have certainly gone out of their way to have friendly bingo callers and make women feel wanted and welcome. Other research suggests that women are more likely than men to take part in marathon sessions.
Age
The biggest grouping of players falls into the 35 to 50 age range, at just over 25 per cent, and it has been said that the average age of a player is 47. Presumably, the little grey-haired old ladies are not aware of the new online opportunities, or don’t possess the means to join in, but whatever the reason, they are not the face of online bingo. In fact, those aged over 65 represent just under 3 per cent of global players. Those aged between 50 and 65 account for around 12 per cent. In the United Kingdom, the biggest and fastest growing demographic grouping is for women, aged between 18 and 25, representing a third of the total market, while on a global scale, the figure for that age group is just under 14 per cent. Players between the ages of 25 and 35 account for just under 16 per cent.
Race
Online bingo is popular in countries all over the world, covering all races. The biggest markets, in terms of money, are in Japan and the United States. The United Kingdom has the highest online profile, although it isn’t the biggest audience, totalling approximately three million people.
Frequency
Recent research shows that out of the one hundred million online bingo players (that’s 85 per cent of all bingo players), half of them play every day.
Reasons for playing
People who have a little flutter obviously like to see a return on their investment, but as many of the bingo games are played for low stakes, winning a prize is not seen by everyone as the most important reason to go online. A huge number of people play bingo online because of the social aspect. All bingo sites are different, but the rise of online bingo has led to the development of social networking, forums and chat rooms etc. These are very busy with people who are actually very sociable and like to make online friends. This is possibly not surprising when you think of the fact that many players are at home with children or other commitments. Of course, there is always the chance for a little online flirting and romance, an opportunity taken up by many of those who play, particularly the men, who are in the minority.
Online bingo is a flourishing sector of the internet, providing the thrills and spills of gambling, in an exciting, friendly environment, from the comfort of a person’s home, with the added bonus of being able to meet and chat to people of a like mind. As such, there can be no doubt that it will continue to thrive and prosper.
This article is brought to you by PIck Me Up Bingo.
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